The Hungarian Banking Association held its Annual General Meeting earlier today in the recently renovated headquarters of GIRO Zrt. The event was attended by bank CEO’s as well as Government leaders responsible for economic and financial affairs. Balázs Hankó, Minister of Culture and Innovation, highlighted the intermediary role of the banking sector in the field of family support schemes, while Zoltán Kurali, Deputy Governor of the National Bank of Hungary (MNB), stressed the importance of co-operation between MNB and the banking sector.
At the General Meeting, the membership decided to publish the following statement.
A quarter of a century ago, one of the most notable tasks ahead of us was to ensure a smooth transition to Y2K, i.e. to the new millennium in IT. At the time, many thought the 21st century would become the age of robots, characterised by cheap mass production, rapid economic and service industry evolution, the rise of fintech giants and financial stability. Futuristic visions of a complete transformation of financial markets emerged, such as a cashless society, unmanned services, as well as fully digitalised, paperless transactions. A quarter of the 21st century has already passed, with a global financial crisis, a pandemic threatening our health, devastating wars and the most recent protectionist phenomenon. Some of the predictions seem to have come true, others have turned out to be exaggerated. Therefore, the time has come to look back and use this opportunity as a basis for planning a future that also responds to the real challenges of the digital age.
The role of financial markets, with the banking sector being the dominant sector within, has been strengthened over the past 25 years. In this period, the Hungarian banking sector's balance sheet total has grown by 900%, while corporate lending has increased fivefold, including a 50-fold increase in the guaranteed SME lending portfolio. A significant milestone is that we have now reached 10 million bank cards, and assets under management in pension funds have come close to HUF 2 600 billion, and the number of issuing companies on the Budapest Stock Exchange has exceeded 150. Over the past 25 years, domestic banks have paid more than HUF 8 000 billion in taxes and contributions into Hungary’s budget.
Over the past quarter of a century the banking sector has repeatedly demonstrated that, despite the extra burdens, it remains a stable pillar and catalyst for economic growth and recovery in the wake of various crises. In 2025, the key commitments of the Hungarian Banking Association were as follows:
- Banks are restraining from introducing annual inflation-tracking increases in retail account charges,
- Availability of a free basic account,
- Regular awareness-raising about the financially attractive bank account packages available,
- 5% mortgage interest cap for the first green home of young people,
- Fair insurance conditions for the baby loan product,
- Interest rate reduction in the Széchenyi loan programme,
- Installation of ATMs in settlements with more than 2000 inhabitants.
These achievements and voluntary commitments show that the traditional financial sector has played and continues to play a crucial role in growing and running the economy and in carrying the tax burden.
When assessing the economic processes of our time, it is useful to bear in mind that the international situation fundamentally determines and overrides the opportunities Hungary has for developing its open economy. The global world order keeps taking new directions in a matter of moments, with the consequence that economic systems and co-operation will evolve on a different basis and on new foundations. Today's decisions will determine the future for decades to come, which is why it is of paramount importance for the operating environment of the banking sector to ensure international competitiveness and the ability to support the economy.
Cash has always had its usual place and role. Evolution, a transparent economy and the fair taxation of the public have necessitated a rethink of the role of cash. The costliest process is the repeated exchange back and forth between cash and money on the account, as well as keeping cash available for this purpose.
The Digital Citizenship Programme sets out a way forward. Broad use on market terms is also a key to success here. New digital solutions and channels, including electronic financial services, open up new horizons if they are available to market players and their customers at low cost and free of extra taxes and contributions. The universal objective is to make digital services easily accessible and user-friendly. Here again, the successful match is between a Hungarian operator and Hungarian consumers.
Given that financial markets have become fully globalised, the situation in Hungary is assessed from the perspective of the financial systems and relevant actors currently operating. Financial actors in Hungary can be divided into four groups:
- Banks with head offices in Hungary that are owned either to a significant degree or wholly by Hungarian investors. They have a market share of around 50%, as well as a strong local presence, and operate globally from here.
- The interests in Hungary of large European banking operations, which strengthen our embeddedness in the single European financial market. As key players in EU trade and economic co-operation, they play a crucial role in the Hungarian national economy.
- The subsidiaries of banking operations outside Europe, i.e. players of global importance that ensure global financial and economic involvement. Their operations in Hungary are impressive due to their ability to attract capital. Working capital investment by the owner countries is clearly a key factor for the Hungarian economy.
- A significant group of non-bank financial service providers, which complement and support the dynamic operation of the credit market with their specialised activities and services.
They form the basis of the Hungarian Banking Association, and work together to provide the financial resources and connections required for the sustainable operation of the Hungarian economy. The role of Hungarian-based financial service providers must be strengthened, as together they ensure the self-sustaining evolution of the Hungarian economy. They pay taxes in Hungary, and are the most committed towards its citizens and businesses. In order to ensure that customers can continue to be served by domestic financial service providers in the long run, the extra burdens should be lifted from them now.
Quite often, too much is expected of the banking sector both in Hungary and abroad. The most legitimate expectation at national level is to finance Hungarian businesses and families, as the key financial pillar of sustainable development. The current Hungarian funding programmes are wide-ranging. In co-operation with the Government, the central bank and partner organisations, preferential programmes and support channels have been established that are predictable and easily accessible by the entire corporate and retail clientele. In addition to these, financial institutions have also come up with their own programmes, according to their commitments, and this year's commitments have been grouped around 7 topics, as explained above.
To continue and strengthen programmes, despite a volatile regional and global environment, economic operators and the banking sector all need predictability, stability and the cessation of overburdening. To this end, we count on the co-operation and support of the National Assembly, the Ministry of National Economy, the ministries committed to economic development and the National Bank of Hungary. The banking sector is, of course, open to co-operation and supportive of the tasks and objectives of these actors.
At the General Meeting, the election of officers also took place. The new Chair of the Supervisory Board of the Hungarian Banking Association is Peter Roebben (K&H), and its new Members are Krisztina Bogdán (ING) and Bence Katona (MFB).
The event also included the presentation of awards for achievements in the past period.
The Golden Beehive Award was presented to:
- Krisztina Ivanics (Exim)
- Linda Murányi (Erste)
- István C. Szabó (MBH Bank)
- Judit Szűcs (OTP Bank)
- Zsolt Takáts (Raiffeisen Bank)
- István Wimmer (MGYOSZ)
The Golden Beehive Commemorative Plaque was presented to:
- Krisztina Kiss (BEVA)
In addition, 6 people were invited to chair a banking association working group, by way of presenting their letters of assignments as leaders.
Budapest, 9 May 2025 Hungarian Banking Association