At its joint press conference with KiberPajzs, Visa presented the results of its latest research. The findings show, among other things, that ‘digital illiteracy’ directly increases vulnerability: those who believe AI-generated fake content on social media to be genuine become three times more susceptible to fraud.
In this context, Visa conducted a survey across eleven European countries, involving 9,500 adults, examining among other things how AI-generated content on social media platforms affects users. The findings show that everyday online habits create new points of vulnerability that fraudsters are quick to exploit. Nearly a quarter of Hungarians (24%) have shared a post without checking its authenticity. Almost one-third (31%) say they rarely read beyond the headline on social media or news sites before forming an opinion, and nearly 8% of social media users admitted that they take no steps at all to protect themselves online.
The impact goes beyond financial loss: it leads to emotional stress, increased anxiety, and reduced productivity. One in five affected individuals reported these consequences, and a third of victims spend more than three working days dealing with the aftermath of such incidents.
Experts agree that with the spread of artificial intelligence, cybersecurity is no longer an isolated technological issue, but a shared national economic interest and a collective social responsibility. Cooperation between businesses, public-sector actors and professional organizations — building on initiatives such as the KiberPajzs program — is essential for ensuring that Hungary continues to offer a secure, transparent and competitive digital environment.